YesStyle’s Makeup Bestsellers 2021 – THE YESSTYLIST – Asian Fashion Blog

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Following yesterday’s year-end lists of YesStyle’s bestselling skin care, let’s see what we have in store for makeup! The same criteria apply: Products are selected based on global sale volume from December 16, 2020 to December 15, 2021, and those no longer available on the site have been excluded. Since there are many color options for some of the products, only the bestselling shade is featured. Results are compared to last year’s bestsellers from December 16, 2019 to December 15, 2020.

Click here to see our skin care bestsellers!


The criteria for choosing primers is diverse, ranging from adding glow to complexion (Peach C’s Peach Glow Makeup Base), color correcting (THE FACE SHOP’s Air Cotton Makeup Base), mattifying skin (innisfree’s No Sebum Blur Primer) to refining pores (ETUDE’s Face Blur (Smoothing)).

  1. Peach C – Peach Glow Makeup Base
  2. THE FACE SHOP – Air Cotton Makeup Base SPF30 PA++ (#1 Mint)
  3. ETUDE – Proof 10 Eye Primer
  4. VDL – Lumilayer Primer
  5. innisfree – No Sebum Blur Primer
  6. ETUDE – Face Blur (Smoothing)
  7. MISSHA – UV Pore Blur Starter SPF50+ PA++++
  8. A’PIEU – Start Up Pore Primer
  9. heimish – Artless Glow Base
  10. W.Lab – Airfit Pink Pore Primer


There are seven cushions and three BB creams in the top ten. MISSHA is still the go-to for foundations as it sweeps the first, second, seventh and eighth places in this category.

  1. MISSHA – Magic Cushion Cover Lasting (#23 Medium Beige)
  2. MISSHA – M Perfect Cover BB Cream SPF42 PA+++ (#23 Natural Beige)
  3. PURITO – Cica Clearing BB Cream (#21 Light Beige)
  4. Peach C – Honey Glow Cover Cushion (#02 Beige)
  5. moonshot – Micro Settingfit Cushion SPF50+ PA+++ (#201 Beige)
  6. MIZON – Snail Repair Intensive BB Cream (#23)
  7. MISSHA – Magic Cushion Moist Up (#21 Light Beige)
  8. MISSHA – Micro Glassyfit Cushion (#301 Honey)
  9. romand – Zero Cushion (#02 Natural 21)
  10. CLIO – Kill Cover Glow Cushion with Refill (#03 Linen)


PONY EFFECT has slipped from third place to eighth, its previous position replaced by CLIO’s Kill Cover Liquid Concealer. Out of the top ten concealers, seven are liquid, two are cream, and one is a hybrid of liquid and stick concealer.

  1. The Saem – Cover Perfection Tip Concealer SPF28 PA++ (#1.5 Natural Beige)
  2. The Saem – Cover Perfection Pot Concealer (#1 Clear Beige)
  3. CLIO – Kill Cover Liquid Concealer (#3 Linen)
  4. peripera – Double Longwear Cover Concealer (#02 Natural Beige)
  5. IM’UNNY – Cover Up Tip Concealer (#1 Light Beige)
  6. MISSHA – Glow Ampoule Concealer (#23 Sand)
  7. SKINFOOD – Salmon Dark Circle Concealer Cream (#01 Salmon Blooming)
  8. PONY EFFECT – Pro Fit Liquid Concealer SPF30 PA++ (Ivory)
  9. The Saem – Cover Perfection Ideal Concealer Duo (#01 Clear Beige)
  10. The Saem – Mineralizing Creamy Concealer SPF30 PA++ (#1.25 Cream Latte)

Face Powder / Fixer

What’s noteworthy is that the top ten includes two fixers: so natural’s All Day Tight Make Up Setting Fixer General Mist and NEOGEN’s Dermology All Day Locking Fixer. Unlike face powder, fixers don’t require a puff and may hence be considered more hygienic.

  1. SKINFOOD – Peach Cotton Multi Finish Powder LARGE
  2. innisfree – No Sebum Mineral Powder
  3. ETUDE – Zero Sebum Drying Powder
  4. romand – Better Than Finish
  5. EGLIPS – Blur Powder Pact (#21)
  6. so natural – All Day Tight Make Up Setting Fixer General Mist
  7. innisfree – No Sebum Mineral Pact
  8. Cathy Doll – Hello Kitty Oil Control Blur Pact
  9. NEOGEN – Dermalogy All Day Locking Fixer
  10. EGLIPS – Oil Cut Powder Pact

Blush, Bronzer & Highlighter

too cool for school’s Art Class By Rodin Shading (#01 Classic) continues to reign in this category, followed by A’PIEU’s Juicy-Pang Water Blusher (#CR01Peach) – a peachy watery blush with a dewy finish. Cream blush seems to be more popular than powder blush, although people still stick mostly with powder for shading and highlighting.

  1. too cool for school – Art Class By Rodin Shading (#01 Classic)
  2. A’PIEU – Juicy-Pang Water Blusher (#CR01Peach)
  3. MISSHA – Cotton Contour (Smoked Hazel)
  4. peripera – Ink V Shading (#01 Almond Brown)
  5. HOLIKA HOLIKA – Jelly Dough Blusher (#05 Rose Jelly)
  6. The Saem – Saemmul Single Blusher (#CR02 Baby Coral)
  7. ETUDE – Play 101 Stick Contour Duo (#03 Natural)
  8. romand – Better Than Cheek Shell Beach Nude Collection (#07 Pear Chip)
  9. CLIO – Prism Air Highlighter (#01 Gold Sheer)
  10. 3CE – Mood Recipe Face Blush (Rose Beige)

Brow Makeup

This category is dominated by ETUDE with five spots in the top ten. The brow pencil is still the mainstream tool for brow makeup, although some prefer browcara. Two fixers also made the list.

  1. ETUDE – Drawing Eye Brow (#02 Gray Brown)
  2. ETUDE – Keep My Brows Fixer
  3. TONYMOLY – Lovely Eyebrow Pencil (#03 Gray Brown)
  4. ETUDE – Drawing Slim Eye Brows 1.5mm (#4 Gray Brown)
  5. PONY EFFECT – Sharping Brow Definer (#Deep Brown)
  6. RiRe – Fork Eyebrow Tint (#01 Gray Brown)
  7. THE FACE SHOP – Designing Eyebrow (#02 Gray Brown)
  8. ETUDE – Tint My 4-Tip Brow (#04 Gray Brown)
  9. ETUDE – Color My Brows (#04 Natural Brown)
  10. romand – Han All Brow Fixer

Eye Shadow

Twinkle is back. From watery options like Peach C’s Champagne Eye Glitter (#02 Valentine Pink) and 3CE’s Eye Switch (#Double Note), to I’M MEME’s I’m Stick Shadow Shimmer (#001 Sugar Bling) and ETUDE’s Bling Bling Eye Stick (#08 Ivory Star), eye glitter is stealing the limelight once again thanks to Y2K nostalgia. There’s a stronger preference for harmonious multicolored palettes rather than monotone eye shadow.

  1. moonshot – Rêve de Paris Eyeshadow Palette
  2. Peach C – Champagne Eye Glitter (#02 Valentine Pink)
  3. 3CE – Mood Recipe Multi Eye Color Palette (#Overtake)
  4. CORINGCO – Shabamshabam Eyeshadow Palette (#04 Venice Night)
  5. Peach C – Soft Mood Eyeshadow Palette (Soft Coral)
  6. CLIO – Pro Eye Palette (#04 Street Brick)
  7. romand – Better Than Eyes (#03 Dry Ragras)
  8. I’M MEME – I’m Stick Shadow Shimmer (#001 Sugar Bling)
  9. ETUDE – Bling Bling Eye Stick (#08 Ivory Star)
  10. 3CE – Eye Switch (#Double Note)


Customers’ top ten eyeliners stay mostly the same, with MACQUEEN taking the lead, followed by ISEHAN and CLIO. Waterproof eyeliners continue to be favored.

  1. MACQUEEN – Waterproof Pen Eyeliner (Deep Black)
  2. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (01 Black)
  3. CLIO – Waterproof Pen Liner XP (#01 Kill Black)
  4. CLIO – Sharp, So Simple Waterproof Pencil Liner (#02 Brown)
  5. MACQUEEN – The Big Waterproof Pencil Gel Liner (#01 Smoky Roasting Latte)
  6. IM’UNNY – Skinny Fit Slim Pencil (S02 Deep Brown)
  7. [email protected] – Last Auto Gel Eyeliner (#02 Jazz)
  8. TONYMOLY – Back Gel Eyeliner Long Brush (#1 Black)
  9. MACQUEEN – Jewel-Poten Glitter Liner (#01 Pyro Opal)
  10. ETUDE ­– Oh~ m’ Eye Line (#1 Oh My Black)


Besides mascara, mascara bases and fixers have also made it to the top ten, as beauty users become more discerning with their lash game.

  1. ISEHAN – Kiss Me Heroine Make Long & Curl Mascara Super Waterproof (01 Black)
  2. ISEHAN – Kiss Me Heroine Make Micro Mascara Advanced Film (01 Black)
  3. ETUDE – Last Perm Curl Fix Mascara
  4. ETUDE – Dr.Mascara Fixer For Perfect Lash
  5. ISEHAN – Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof (01 Black)
  6. The Saem – Saemmul Perfect Curling Mascara
  7. ISEHAN – Kiss Me Heroine Make SP Curl Keep Mascara Base
  8. MIZON – Collagen Curling Fix Mascara
  9. pdc – Pmel Essence Mascara Base
  10. CLIO – Kill Lash Superproof Mascara (#01 Long Curling)

Lip Makeup

Out of the top ten, only one is a lipstick and two are lip glosses. The rest are lip tints, including the top three. With five products on the list, romand undeniably stands out for lip makeup.

  1. romand – Glasting Water Tint (#04 Vintage Ocean)
  2. romand – Juicy Lasting Tint (#6 Fig Fig)
  3. peripera – Ink The Velvet (#2 Celeb Deep Rose)
  4. romand – Glasting Water Gloss (#00 Meteor Track)
  5. romand – Zero Velvet Tint (#02 Joyful)
  6. ETUDE – Dear Darling Water Tint (Cherry Ade)
  7. romand – Zero Matte Lipstick (#07 Envy Me)
  8. 3CE – Velvet Lip Tint (Going Right)
  9. ETUDE – Fixing Tint (#05 Midnight Mauve)
  10. I’M MEME – I’m Lip Jelly (#002 Berry Jelly)

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